Goldman-Backed Fintech Boycotts Meta Over Fraud Concerns
- Starling Bank will no longer pay to advertise on Facebook
- CEO says bank won’t advertise on platform used by ‘scammers’
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The chief executive officer of Starling Bank Ltd., Anne Boden, has a blunt new year’s message for Meta Platforms Inc.: Get rid of the fraudsters if you want us to advertise with you again.
Writing in her latest annual letter, Boden said London-based Starling, which counts Goldman Sachs Group Inc. among its backers, had ceased advertising on Facebook and Instagram, saying Meta wasn’t doing enough to stop scammers from using its platforms.