Flavia Romero’s Post

View profile for Flavia Romero

Treasurer at Coinbase

With a heavy heart and firm conviction, sharing that I made the decision to leave Coinbase.  I fell in love with Coinbase during the interview process and Coinbase has yet to disappoint.  Corporations are people, Execs are people, Managers are people, Teams are people.  It’s the people at Coinbase that won my heart.  At all levels, across all areas, in the hardest or best days at Coinbase, individuals are emboldened by Coinbase’s mission and focused on doing the right thing.  Coinbase is a new Company, it only went public last year, yet its execution prowess is unlike any other Company I’ve seen, large or small.  I believe a big component of this secret power is the result of how much everyone at Coinbase cares and has a purpose that aligns with the Company’s mission.  Every team (whether brand new, newer, or more mature within the organization) works hard to improve every day.  For a person who is obsessed with growth (personal and professional), this has been fantastic to be a part of and to witness. Anyone who has ever worked with me knows I work hard–I go deep and I go all-in.  My imposter syndrome may be a big driver of that, yet I’ve never chosen to succumb to it rather use it as fuel to keep improving.  Since I joined Coinbase in 2021 it’s been a whole new level of working hard that I didn’t know was possible.  I have learned more since I’ve been here than I have my entire career within Treasury.  Please note that I have had the greatest mentors and managers even before Coinbase… so it only goes to show the special Coinbase magic that pushes those who join to even higher standards. In the spirit of doing the right thing, a few Finance Exec leaders and I restructured the Treasury team to maximize on strengths and prioritize on what is most needed today.  While I would have LOVED to continue the Coinbase journey, I know these changes are the right decision for the Company, and especially for those most impacted. I have no immediate plans other than ensuring a smooth transition so everyone involved is set-up for success.  Post that, I will probably spend a good amount of time giving extra hugs to my little girls who have been troopers while mommy worked through a new and expanded role, in a new and unique industry, and in a space that didn’t disappoint with curve balls to problem solve–nothing short of a dream job indeed!  After that, I will focus on making my next dream job a reality. I will forever be grateful to Brian Armstrong for building such a great Company, Alesia Haas and the Exec team for their stellar leadership, the Treasury team and Coinbase friends & partners who made me better, and all those who supported me since I took on this new challenge. Thank you for all the learnings, encouragement, and good vibes! Flavia

Eugene “Gilly” Rall

Treasury @ Coinbase | Global Banking Enablement

1y

Flavia Romero writing this with a heavy heart. Coinbase is a better place because of you. I know I am not alone in saying I learned so much from you and we all are stronger because of you. Foundational docs are now ingrained in me and will forever be a part of my work! :excited-froghands: 🙌🏼

Ovadiah Jacob

Goldman Sachs Managing Director

1y

Flavia, They will definitely miss you! I’m excited to see what’s next for you and happy to be a reference if folks need third party validation of your thoughtful engagement and inspiring and inclusive finance leadership! You will do amazing things !

Lawrence Zlatkin

Vice President Tax, Coinbase

1y

What a great partner you are Flavia. You are a class act. You will thrive wherever you go. All the best.

Great courageous post, and leave that imposter syndrome behind! You’re so worthy, and then some!

David Wagstaff

Managing Director, Technology Corporate & Investment Banking, Scotiabank

1y

Flavia, I have always enjoyed working with you and loved our chats. I hope I get to have another chat to help you figure out your next move. You know where to reach me!

Janet Kim

Managing Director, Strategic Equity Solutions

1y

Flavia, you are an inspiration to the Treasury team. While your departure leaves behind a big hole at Coinbase, you should know that you left your wonderful mark. You are the leader that built and empowered the amazing team you leave behind. Thank you for everything - especially your incredible kindness and friendship.

Anil Gupta

Vice President, Investor Relations at Coinbase

1y

Flavia you’ll be missed!! So glad our paths crossed, and looking forward to our next lunch :)

Sarah Deben

Realtor-Associate at Cervera Real Estate

1y

Flavia, you have always been an inspiration to everyone who's been around you. Your Farewell post to Coinbase is a testament of who you are and what you bring to the table, which is incalculable. Your little ones will be so happy to have you home for a while, enjoy, they grow so fast. Wishing you and your family the best!

Rachel Lau

VP / Head of Strategy and Biz Dev

1y

I can only imagine how much you delivered, lead, and empowered while at Coinbase from seeing you in action prior :). Best of luck with everything that comes next, and always rooting for you!

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