Twitter Advertiser Pause Widens as General Mills Taps the Brakes
- General Mills, Pfizer, Volkswagen reconsider spending
- Musk is considering changes to content moderation policy
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Volkswagen AG, Europe’s largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter as brands rethink their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company.
Volkswagen said Friday that it had advised all of its brands to pause spending on the platform “until further notice” while it monitors how Twitter evolves.