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Cryptocurrency exchange Binance is launching Binance Institutional, an advanced platform for institutional investors to trade digital assets.

• The exchange announced the product in a tweet on its new account dedicated to the product, noting the decision to launch the product comes amid “an effort to upgrade its institutional offerings and services.”

• According to the Binance Institutional webpage, the product will offer over-the-counter liquidity and execution for algorithmic trading, access to instant pricing, advanced custody solutions, a suite of broker products and a liquidity program for traders in spot and futures markets.

• Binance is the world’s largest cryptocurrency exchange by volume, with $7.7 trillion in annual exchange volume and 90 million registered users.

• The release of Binance Institutional follows a trend toward Binance's expansion of its operations during the current bear market for crypto assets – in contrast with many of its rivals. During Consensus 2022, Binance CEO Changpeng “CZ” Zhao spoke about the company’s plans to hire new employees. And earlier this week, Binance.US said it would eliminate bitcoin (BTC) trading fees in an effort to bring in more users.

• Binance Institutional is accessible through its main website, and is not available to customers of its U.S. branch, Binance.US.

Read more: Binance, Kraken and Polygon Accelerate Hiring in Response to Industry-Wide Job Cuts