CAMPUS, a college sports NFT platform backed by Solana and co-founded by Heisman Trophy winner and first-round NFL draft pick Tim Tebow, is leading an NFT integration for Nissan's Heisman House ad campaign. Tebow shares insights into the project, breaking down how the proceeds of the NFT sales will be paid out to student athletes. "It is all about honoring the players," Tebow said. "It is a players-first-driven model."