London Looks For a Way to Drag Its Stock Market Out of the Past

The home of the “Big Bang” is trying to reinvent itself again in a bid to become a more attractive place for companies to list.

Photographer: Jason Alden/Bloomberg
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The City of London is trying to reinvent itself, even as a prominent hedge fund manager derided the U.K.’s financial center as a “Jurassic Park” devoid of growth and innovation.

New rules come into force today aimed at luring more technology firms and growth-oriented companies to list in London. Firms issuing dual-class shares will be allowed to list on the top tier of the London market, a move designed to encourage founders to take their companies public while retaining significant stakes.