Economy

Argentina Pitches Its Weak Currency to Attract ‘Digital Nomads’

To make up for lost tourism, Buenos Aires wants international remote workers to take advantage of favorable exchange rates. 

A directional map for travelers at Ezeiza International Airport in Buenos Aires. Starting Nov. 1, Argentina lifted restrictions to enter and exit the country from international airports.

Photographer: Erica Canepa/Bloomberg

Buenos Aires has a unique pitch to prospective remote workers: Bring your foreign currency and get more than your money would buy elsewhere — a lot more.

A city campaign to lure people that get paid in dollars, pounds and other currencies for extended stays touts that Argentina has “the most competitive exchange rate in the region” and “we are a very affordable city!” It’s part of a marketing message that includes a potential 12-month visa for remote workers, along with the benefits of Buenos Aires: Warm weather, bucolic boulevards, good food and relative safety compared with other cities in Latin America.