Vanguard’s 8-Year Quest to Crack $1 Trillion Market Drags On
- Fund giant trails rivals with just 5.4% of Europe’s ETF assets
- Retail-friendly approach faces resistance as institutions rule
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Nearly a decade after arriving in Europe’s exchange-traded fund market, Vanguard Group doesn’t have to look far for reminders of just how tough it can be.
The U.S. investing giant’s first European ETFs turned eight last month, but the firm’s performance in the region will surely have put a damper on any celebration. Vanguard products bled more than 600 million euros ($670 million) in May, their first losing month in 10 and the worst since 2018.