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Hublot Offers Swiss Watch for Those Who Have Bitcoins to Burn
- Company’s $25,000 watch is first Bitcoin-only luxury item
- Swiss watchmaker plans to extend payment method to all models
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Swiss watchmaker Hublot, owned by LVMH, introduced a limited-edition timepiece that’s exclusively available for purchase with Bitcoin, 10 years after the digital currency was first created.
The watch, made for Hublot’s Big Bang line, costs about $25,000, Chief Executive Officer Ricardo Guadalupe said at an event in Hong Kong. It’s the world’s first major luxury brand to offer a product that can only be bought with Bitcoin.