Personal Finance

Cheap ETFs Are Hot, But BlackRock’s Premium Funds Pay the Bills

The world’s largest money manager gets almost half its ETF revenue from higher-cost products aimed at pros.

BlackRock’s offices in New York.

Photographer: Craig Warga/Bloomberg

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It’s no secret low-cost ETFs are big business for BlackRock Inc.

Over the past decade, the money manager’s suite of iShares exchange-traded funds has become the most popular on the planet, amassing almost $2 trillion of client assets along the way.