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Hawaii's energy efficiency auction challenges innovators

<p>A unique program could help the Aloha State to approach its goal of slashing electricity demand by 30 percent by 2030.</p>

To boost innovations in energy efficiency, Hawaii Energy is conducting what may be the first efficiency auction. Open to companies that offer efficiency services and property managers and developers, the program will compete for $2.1 million in funding that offsets project costs.

Proposed projects must reduce energy consumption and deliver one or more of the following:

Projects can either target specific target markets such as renters (residential or commercial) or offer new technologies not currently offered by Hawaii Energy.

"With our new efficiency auction, we're calling on industry professionals to demonstrate their ingenuity and market savvy to bring additional energy-saving solutions to electric customers," said Ray Starling, program director at Hawaii Energy.

Applications have to be in by Sept. 29 and winning projects will be announced on Oct. 17. Preference will be given to projects that can be completed by June 2015, but longer duration projects will be considered.

Hawaii Energy is the state's ratepayer-funded energy conservation and efficiency program which, like many U.S. programs, offers cash rebates and other incentives to residents and businesses to encourage switching to energy-efficient equipment and appliances.

This year Hawaii Energy began mailing reports to customers that compares their electricity consumption to those of their neighbors, based on research that shows the effectiveness of peer comparisons. The state has also signed energy savings performance contracts with the goal of doubling the efficiency of state and Honolulu County buildings by 2015 .

Hawaii's goal is to cut electricity demand 30 percent by 2030 while increasing the share of renewable energy to 40 percent.

Learn more about new energy systems and finance models at VERGE SF, Oct. 27-30. Top image by orangesparrow via Flickr

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