Musk’s Tesla Hires Chief Spokesman From Renault-Nissan
This article is for subscribers only.
Tesla Motors Inc., preparing to sell electric cars in China as it fights auto dealers in the U.S., is hiring a veteran of Carlos Ghosn’s Renault SA-Nissan Motor Co. alliance to manage its marketing and message.
Simon Sproule, director of communications for the Renault-Nissan Alliance, said yesterday he’ll become vice president of communications and marketing for the Palo Alto, California-based company in April. The move takes Sproule from the world’s biggest seller of battery-powered cars to Elon Musk’s Tesla, which seeks that title with increased sales of Model S sedans and planned additions to its all-electric lineup.