Pursuits
Rich Chinese Can Have In-Home IMAX Theater Systems for $400,000
- Includes screens 20 feet wide, 10 feet high and sound system
- CEO Gelfond targets movie-lovers who live in mansions
Audience watch the 3D film 'Transformers - Age Of Extinction' through 3D glasses at a cinema in Wuhan, China.
Photographer: ChinaFotoPress via Getty ImagesThis article is for subscribers only.
IMAX China Holding Inc., which made its stock-market debut in Hong Kong this week, is launching an in-home entertainment system targeting wealthy Chinese who would rather stay home to watch movies. The cost: a mere $400,000.
IMAX, which started trading on Thursday on the Hong Kong stock exchange after an initial public offering that raised HK$1.92 billion ($248 million), is teaming up with Chinese manufacturer TCL Multimedia Technology Holdings Ltd. to provide screens 20-feet wide and 10-feet high, projectors and sound systems. Seats and popcorn dispensers are not included.