Bondcube Enters Race to Forge a Fixed-Income Market That Works

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Electronic bond trading is becoming increasingly popular with entrepreneurs and technology firms, who have set up more than a dozen new markets to trade company debt. The question is whether any of them will succeed.

Bondcube, a London-based startup 30 percent owned by Deutsche Boerse AG, has gone live in the U.S. and Europe, according to a statement on Tuesday. The fixed-income market hosts securities denominated in 10 currencies, and averages about $300 million of orders a day.