Pursuits
Disney Unveils Tomorrowland for Chinese in $5.5 Billion Park
Walt Disney Chairman and CEO Bob Iger stands in front of an unveiled model of the new Shanghai Disney Resort during a press event in Shanghai on July 15, 2015.
Photographer: Johannes Eisele/AFP via Getty ImagesThis article is for subscribers only.
Walt Disney Co.’s new park in China will offer Jet Packs, a rafting adventure, rides on a Tron-themed Lightcycle and the largest parade in any of its resorts, all aimed at winning over Chinese customers.
The Shanghai park, scheduled to open next spring, includes six themed lands such as Mickey Avenue and Tomorrowland, and an area where visitors can interact with characters from the Star Wars and Marvel movies. They were unveiled Wednesday at a press conference in Shanghai.