Goldman Has Come Up With (Yet) Another New Name for 'Smart Beta'
So many names for one fuzzy strategy.
Goldman Sachs sees smart beta and outsmarts it.
Photographer: Scott Eells/BloombergThis article is for subscribers only.
Goldman Sachs's first exchange-traded fund is also the latest attempt to kill the term “smart beta.”
One of the most controversial marketing buzz phrases ever created in finance, smart beta has become an annoying pest that won’t go away. Few can define it, and even fewer like it. Many harbor pure hatred for it. William Sharpe has said it makes him “definitionally sick.” And don’t even ask John Bogle what he thinks of it.