Financial Times Changes Online Fees to Attract More Subscribers
This article is for subscribers only.
The Financial Times newspaper will change the way it makes money online as it joins the New York Times and Rupert Murdoch’s Sun tabloid in the U.K. in stepping up efforts to add Web subscribers.
Owned by Pearson Plc, the Financial Times plans to offer unlimited access to its website for 30 days for a small sum -- about $1 -- before asking readers to subscribe, according to John Ridding, the newspaper’s chief executive officer. While there will still be ways to access some free articles, the FT’s new initiative mimics offers already in place at the New York Times and Murdoch’s Times of London.